Go-To-Market Strategy for LGD

Go-To-Market Strategy for LGD

What is LGD?

Loose Grown Diamond (LGD) has been committed to sustainable diamond production since 1984. For over 41 years, they've championed the idea that diamonds shouldn't harm our planet, which is why they proudly manufacture laboratory-grown diamonds. As a trend-forward supplier, they offer 100% GIA, IGI, and GCAL certified lab-grown diamonds.

What is LGD?

Loose Grown Diamond (LGD) has been committed to sustainable diamond production since 1984. For over 41 years, they've championed the idea that diamonds shouldn't harm our planet, which is why they proudly manufacture laboratory-grown diamonds. As a trend-forward supplier, they offer 100% GIA, IGI, and GCAL certified lab-grown diamonds.

Namit's Role at Loose Grown Diamond

As a Digital Marketing Manager, I managed content and formulated SEO strategies to drive organic traffic growth for two of their websites. My responsibilities included conducting extensive keyword and competitor analysis, developing scalable content solutions, performing on-page and off-page SEO audits, and implementing social media and email marketing campaigns.

Namit's Role at Loose Grown Diamond

As a Digital Marketing Manager, I managed content and formulated SEO strategies to drive organic traffic growth for two of their websites. My responsibilities included conducting extensive keyword and competitor analysis, developing scalable content solutions, performing on-page and off-page SEO audits, and implementing social media and email marketing campaigns.

Strategy Implemented

  • Targeted Link Building & Outreach: Administered strategic link-building activities and outreach programs to organically grow traffic and improve domain authority (DA).

  • Comprehensive SEO Audits: Coordinated and conducted SEO audits of RRP Diamonds' websites and competitor websites to identify opportunities and areas for improvement.

  • Advanced Keyword & Content Strategy: Mastered and implemented advanced keyword research and content analysis techniques, combined with targeted link-building activities, to significantly improve website performance and achieve high rankings for specific target topics.
  • Social Media Expansion (Pinterest & Reddit): Implemented targeted marketing strategies on Pinterest and Reddit to expand brand reach and drive additional traffic.

  • Email Marketing & Retargeting: Implemented email marketing and retargeting campaigns to engage potential and past customers, driving conversions and repeat business.

    • Strategy Implemented

  • Targeted Link Building & Outreach: Administered strategic link-building activities and outreach programs to organically grow traffic and improve domain authority (DA).

  • Comprehensive SEO Audits: Coordinated and conducted SEO audits of RRP Diamonds' websites and competitor websites to identify opportunities and areas for improvement.

  • Advanced Keyword & Content Strategy: Mastered and implemented advanced keyword research and content analysis techniques, combined with targeted link-building activities, to significantly improve website performance and achieve high rankings for specific target topics.
  • Social Media Expansion (Pinterest & Reddit): Implemented targeted marketing strategies on Pinterest and Reddit to expand brand reach and drive additional traffic.

  • Email Marketing & Retargeting: Implemented email marketing and retargeting campaigns to engage potential and past customers, driving conversions and repeat business.

    • Result

  • Revenue Growth: The strategy contributed to a traffic growth of 4x while generating $2 million in sales from their website in 6 months.
  • Blog Ranking: Their main blogs were ranking in the top 5 of Google SERPs. Thus gaining popularity and increasing organic visitors.
  • Social Media Boom: The SMM Strategy brought in 20% of the total sales for a year. Reddit and Pinterest post engagements skyrocketed.

    • Result

  • Revenue Growth: The strategy contributed to a traffic growth of 4x while generating $2 million in sales from their website in 6 months.
  • Blog Ranking: Their main blogs were ranking in the top 5 of Google SERPs. Thus gaining popularity and increasing organic visitors.
  • Social Media Boom: The SMM Strategy brought in 20% of the total sales for a year. Reddit and Pinterest post engagements skyrocketed.

    • Next
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