Building a Successful Brand Strategy for [x]cube Labs

What’s [x]cube Labs?

[x]cube LABS empowers enterprises to innovate and disrupt markets through strategic digital solutions. Their expertise spans a wide range of technologies, including generative AI, CX transformation, digital innovation, AR/VR, blockchain, social media, mobile, analytics, cloud, and IoT.

Namit's Role at [x]cube Labs

As Marketing Consultant/SEO Head, I developed and executed SEO strategies for [x]cube LABS and its partner brands, encompassing both short-term and long-term collaborations. My responsibilities included conducting in-depth keyword research and competitive analysis, implementing blog strategies that consistently achieved top 3 Google SERP rankings, and maintaining site health through regular SEO audits. These efforts resulted in a 300% increase in website traffic.

Brand Strategy Implemented at [x]cube Labs

Website & Backlinks: We prioritized the company's website and brand name with a great emphasis on backlinking. Optimizing all landing pages and existing blogs boosted backlinks, resulting in high levels of organic search traffic.

SEO & IoT Content Strategy: To enhance organic visibility and establish thought leadership in the IoT domain, I developed and executed a comprehensive blog strategy. This included in-depth topic research based on keyword and competitor analysis, resulting in an 18-post content map designed for increasing organic traffic and authority. I also implemented a strategic interlinking plan between IoT blog posts and key website pages, performed on-page optimization for relevant service pages and reports, and executed a targeted backlink acquisition campaign through outreach, link building, and guest posting.

Improvements in Conversion: To capitalize on the increased traffic generated by the IoT blog content, strategic calls-to-action (CTAs) were implemented to drive lead acquisition and conversions.

Results & Conclusion

The IoT blog strategy proved highly successful, with the "Banking in IoT" blog post achieving a #1 ranking on Google. This strategy generated over 20x organic visits within one year and secured thousands of backlinks from hundreds of referring domains, resulting in a traffic value of 16x the initial value.