The Success of Panini America's NFT Site via a SEO Strategy

The Success of Panini America's NFT Site via a SEO Strategy

What is Panini America?

A company offering a wide range of sports-related products, including trading cards, sticker collections, and autographed memorabilia, featuring prominent sports leagues such as the NFL, NBA, NIL, WNBA, WWE, NASCAR, and collegiate sports.

What is Panini America?

A company offering a wide range of sports-related products, including trading cards, sticker collections, and autographed memorabilia, featuring prominent sports leagues such as the NFL, NBA, NIL, WNBA, WWE, NASCAR, and collegiate sports.

What was the Goal?

As Head of SEO for Panini America, the goal was to establish a strong organic presence for their new NFT website. This involved developing and executing a strategy focused on targeting relevant keywords to drive organic traffic and increase overall site impressions.

What was the Goal?

As Head of SEO for Panini America, the goal was to establish a strong organic presence for their new NFT website. This involved developing and executing a strategy focused on targeting relevant keywords to drive organic traffic and increase overall site impressions.

Namit’s Role at Panini America

My responsibilities encompassed the full spectrum of SEO, from technical audits and site health maintenance to strategic planning and content development. I conducted thorough keyword research and competitive analysis, employing various SEO tools and methodologies to inform data-driven strategies. This included formulating and executing comprehensive SEO strategies and creating blog content strategies that consistently achieved top 3 rankings in Google SERPs for relevant search terms.

Namit’s Role at Panini America

My responsibilities encompassed the full spectrum of SEO, from technical audits and site health maintenance to strategic planning and content development. I conducted thorough keyword research and competitive analysis, employing various SEO tools and methodologies to inform data-driven strategies. This included formulating and executing comprehensive SEO strategies and creating blog content strategies that consistently achieved top 3 rankings in Google SERPs for relevant search terms.

Challenge

  • Ranking at the Top for a Competitive Keyword: Due to the high keyword difficulty (KD) of "NFT" and related terms, targeting these keywords required specialized SEO tactics and a long-term strategy.
  • Ranking Faster than Competitors: Given that Panini America's competitors were also targeting the same niche, establishing a strong first-mover advantage was crucial.

    • Challenge

  • Ranking at the Top for a Competitive Keyword: Due to the high keyword difficulty (KD) of "NFT" and related terms, targeting these keywords required specialized SEO tactics and a long-term strategy.
  • Ranking Faster than Competitors: Given that Panini America's competitors were also targeting the same niche, establishing a strong first-mover advantage was crucial.

    • Strategy and Solution

  • On-Page SEO Activities:The well-developed website was further optimized for SEO through image optimization, content review, and implementation of best practices to improve organic search rankings.
  • Backlink Campaign: To drive organic growth, I implemented a strategic link-building campaign focused on acquiring high-quality backlinks. This involved competitor analysis for backlink opportunities, creating engaging, shareable content, targeted keyword integration, strategic guest blogging, targeted outreach to relevant websites, reclaiming unlinked brand mentions, and community engagement. Throughout this process, I prioritized ethical SEO practices, link diversity, and relevant anchor text to maximize impact and avoid negative ranking implications.

    • Strategy and Solution

  • On-Page SEO Activities:The well-developed website was further optimized for SEO through image optimization, content review, and implementation of best practices to improve organic search rankings.
  • Backlink Campaign: To drive organic growth, I implemented a strategic link-building campaign focused on acquiring high-quality backlinks. This involved competitor analysis for backlink opportunities, creating engaging, shareable content, targeted keyword integration, strategic guest blogging, targeted outreach to relevant websites, reclaiming unlinked brand mentions, and community engagement. Throughout this process, I prioritized ethical SEO practices, link diversity, and relevant anchor text to maximize impact and avoid negative ranking implications.

    • Results and Impact

    1. Increased Engagement:

  • Website visitors increased 10x what we had initially planned
  • Significant increase in conversions and interactions across all platforms

    2. Attained Ranking in Top 3 of Google SERP's:
  • The main page and subsequent product pages were ranking at #1
  • The website had dominated search results for relevant keywords

    • Results and Impact

    1. Increased Engagement:

  • Website visitors increased 10x what we had initially planned
  • Significant increase in conversions and interactions across all platforms

    2. Attained Ranking in Top 3 of Google SERP's:
  • The main page and subsequent product pages were ranking at #1
  • The website had dominated search results for relevant keywords

    • Conclusion

    This strategic campaign yielded satisfying results, including a 10x increase in website traffic exceeding initial projections, significantly improved conversions and engagement across platforms, and consistent top 3 Google rankings for key pages, achieving market dominance for relevant search terms.

    Conclusion

    This strategic campaign yielded satisfying results, including a 10x increase in website traffic exceeding initial projections, significantly improved conversions and engagement across platforms, and consistent top 3 Google rankings for key pages, achieving market dominance for relevant search terms.

    Previous Next
    banner-shape-1
    banner-shape-2
    banner-shape-3
    banner-shape-4